Don't get me wrong the hype is largely deserved because of the performance and engineering/research/funding effort required. Plus cool demos and media marketing from OpenAI helps a lot in spreading awareness.
OpenAI has definitely revolutionised the marketing for language models, no doubt. Let's wait and see if they manage to do the same for the economic valorisation.
Maybe it can be an adjuvant to human in some tasks but then so could existing technologies too, I guess?
I think most people would go: yes! How much does it cost?
But everyday people are used to getting 80% answers by search engines, I don't think many would pay for something that is "like google, but a bit better".
This seems the be current issue for many things that we used to pay for (dictionaries, encyclopaedias, newspapers, etc), and I'm not sure this would be different.
For simple queries like “who was the president of country X in YYYY” it’s probably just a bit better (if cached, of course, Google search is wicked fast).
But for more complex queries, Google is still remarkably dumb. Or downright insolent, ignoring my verbatim selection or quoted terms.
I’d pay good money for scarily smart search and a “grep for the web” service, that included JSON, CSS, JavaScript, comments, whatever. A toggle button for dumb/smart search
Just look at the "Google selling your data" being uncritically accepted when five minutes of thought would conclude it is the last thing Google would want (even a better search algorithim would find it hard to bootstrap on user base and comparable training time) or the casual John Yoo worthy torture of the definition of monopoly to include Goddamned Netflix when whining about FAANG monopolies. That level of generalization and stereotyping is like blaming the Amish for flying planes into the World Trade center because both are radical Sbraham religions.