For headphones, I could see tracking the usage by day, and by time of day. I could see tracking the average volume, the dynamic range, the frequency ranges used. How often do I spend listening to music, to conference presentations, to movies? Those would be fun data to have, but not something that I'd want under the control of a different party for privacy reasons.
Partly, that is because I've been coming to the conclusion that the privacy promises of a company are rather meaningless. In the case of bankruptcy, collected data is treated as an asset, rather than as a liability to be disposed of properly. In the case of acquisition, the database gets transferred to a parent company. For example, with Google buying Fitbit, they will have have access to all data collected by Fitbit. Though (as of yesterday), Google is stating that they don't intend to use this for advertising, I don't trust that not to be "accidentally" merged with google tracking ids in the future.
The author cites some idea of "trading" ongoing collection of personal data^1 for features but I can't see how that applies here, assuming the user has already paid for the product, e.g., he has already paid for the headphpones.
1. This does not appear to be a one-time, voluntary submission of data by the purchaser. For example, submitting one's name and a product serial number in order to register for a warranty.