Move beyond behavioral targeting: using mouse movements to read visitor’s mind

Re:Move beyond behavioral targeting: using mouse movements t... by matthewslotkin on Friday April 01, 2011 @04:48AM (#2395515)

I heard Color was using this technology to determine whether people were angry, disappointed, or just waiting for something interesting to happen when using their app.

[ Parent | on HN ]

Re:Move beyond behavioral targeting: using mouse movements t... by jdp23 on Friday April 01, 2011 @10:18AM (#2396312)

Actually Color used an early version of this technology to determine how VCs would react to their pitch and tuned it appropriately. This really helps explain both the amount they raised and the confusing quote from Sequoia that "we haven't seen anything this rainy since Google!"

[ Parent | on HN ]

Re:Move beyond behavioral targeting: using mouse movements t... by petenixey on Friday April 01, 2011 @05:28AM (#2395598)

I heard the overwhelming outcome of that experiment was "perplexed"

[ Parent | on HN ]