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A comment on Twitter says it's looking at subscription options as ad revenue drops sharply. Parent comment

Re:Twitter says it's looking at subscription options as ad r... by jjeaff on Thursday July 23, 2020 @07:26PM (#23933941)
I suspect that the people willing to pay $12 to avoid ads are also the most valuable targets for advertisers. I suspect in aggregate, they are actually worth much more than $12 month.
[ Parent | on HN ]
Re:Twitter says it's looking at subscription options as ad r... by dstaley on Thursday July 23, 2020 @11:41PM (#23935468)
I suspect many of those who are ad-averse like me use third party clients and ad blockers, and have an inherent distrust of ads, so I doubt I'm worth much to an advertiser considering my engagement rate is zero.
[ Parent | on HN ]