It's like having a regional monopoly. Even if Google has 80% of the world market, if no one but Apple has a store in California, they have a monopoly in California. If you (or any of your customers) live where they have a monopoly (i.e. have an iOS device) then no other app distributor is reasonably available.
Obviously they could change that by not restricting iOS users from using other app distributors. They separated iOS app distribution into its own market explicitly and on purpose, but that's still what it is. "Windows app distribution" might be its own market but Microsoft has no monopoly on it.
Like your comment proves by the way.
The market is mobile phone devices and each device owner is free to set their own rules on their devices.
Apple is just a big supermarket chain, and like any supermarket chain gets to choose what comes on the shelves, don't like it? Go to another digital supermarket and get a law book for your jurisdiction.