There were other smartphones at that time that were just as good if not better. Mr Jobs did something no one else did. He attached a good data plan to it. At that time think along the lines of 20-50 dollars for a couple of megabytes per month. The iPhone basically had unlimited he insisted upon it AT&T was the only one who did it because they wanted that on their network. That was the real game changer. Google about a year later did the same thing.