"Look we're doing something"? Apple has a well-regarded security team that is among the largest in the industry. The locked platform is part of the premise of their security model. You can disagree with that; many smart people do. But you can't pretend that anything other than unlocking the platform constitutes a half-measure.

Apple's security model is not the only one that exists, and its model has the additional benefit of giving them the ability to control software distribution for the platform.

I'm actually not in disagreement of either points. I think they just need to stop with the whole see people can do stuff. Own it, I like the locked environment and security.

That said, on the back end outside of devices, they don't implement the same precautions. IE encrypting iCloud data / backups where they have limited access. I would like consistency is all.

One way or the other.

In what way do they not "own it"? They've been owning the fact that it's a closed system for 40 years, when tech nerds complained about their products being "appliances".

I'm more on the side of their argument that they have to lock the phone down without their own ability to access the data (which I agree with), but falling back on encrypting the backend the same way (buckling to Federal pressure).

I would love it to be encrypted through out. Even it if means, that if I lose access I may not be able to get it back. It's a tradeoff. The marketing position of being secure is factually true for the phone, but they imply the data is when in fact it really isn't.