Re:Bloomberg chief editor: We publish too many mediocre and ...
by derefr on Friday July 17, 2020 @03:25PM
(#23874431)
First-party lead-gen content. YouTube's Chef John (or should I call him AllRecipes' Chef John?) is a shining example.
1. Make entertaining videos of you making the food. These aren't recipes; they're essentially recipe reviews, allowing people to decide whether they want to make this.
2. Share those videos on other channels (Facebook/Instagram, Twitter, your own personal blog, etc.)
3. Link, from the video, and in those channels, to the clean-and-simple no-nonsense standalone recipe page.
(AllRecipes itself is actually somewhat good, by the criteria I listed. It's semi-structured, is sort of serving-size adjustable, and it prints acceptably. It could be a lot better, though. And, since it's user-generated content — a "social network for recipes" — and provides that free-form "description" field at the beginning of each recipe, recipes there can still fall victim to the same sort of long-winded pseudo-blogging content. Not everyone uses the website "for what it's for", i.e. the strategy described above.)
1. Make entertaining videos of you making the food. These aren't recipes; they're essentially recipe reviews, allowing people to decide whether they want to make this.
2. Share those videos on other channels (Facebook/Instagram, Twitter, your own personal blog, etc.)
3. Link, from the video, and in those channels, to the clean-and-simple no-nonsense standalone recipe page.
(AllRecipes itself is actually somewhat good, by the criteria I listed. It's semi-structured, is sort of serving-size adjustable, and it prints acceptably. It could be a lot better, though. And, since it's user-generated content — a "social network for recipes" — and provides that free-form "description" field at the beginning of each recipe, recipes there can still fall victim to the same sort of long-winded pseudo-blogging content. Not everyone uses the website "for what it's for", i.e. the strategy described above.)