New iOS privacy feature may end an era of personalized ads

Re:New iOS privacy feature may end an era of personalized ads by esrauch on Friday July 17, 2020 @11:25AM (#23871529)

How would you imagine "tell them what you're in the market for" would work? I don't think it would work at scale; almost no user would take time to make a manually personalized ad profile instead of ... not doing that.

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Re:New iOS privacy feature may end an era of personalized ads by jfk13 on Friday July 17, 2020 @12:00PM (#23871924)

If I'm in the market for something, I'm likely to indicate that by doing a search for relevant terms. So the search engine could sell associated ad space to appropriate categories of advertizers.

If I'm reading reviews about a certain product category, it's a fair bet I might be in the market for such a product. So the site could show me relevant ads.

If I'm reading a site devoted to a particular topic or activity, the publisher might reasonably guess that I could be in the market for related products, and offer relevant ads.

None of this requires any privacy-invasive tracking.

If I'm reading a general news site, the site shouldn't have any more idea what I'm "in the market for" than the publisher of a print newspaper I might buy.

If I'm browsing used-car listings, the site shouldn't have any idea what genre of novels I like to read, what my grocery cart usually contains, where I go to work out, or how many pets I have. Why does anyone think it's OK for a company to surreptitiously gather that sort of personal information about everyone?

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Re:New iOS privacy feature may end an era of personalized ads by elliekelly on Friday July 17, 2020 @12:15PM (#23872125)

Why would it be any different from the way advertising worked before Facebook and Google?

Vogue subscribers are probably in the market for new designer clothes. People who watch Cesar Milan are probably in the market for pet supplies. Someone driving down a highway is probably in the market for gas and a snack. Someone who searches for “affordable laptop” is probably in the market to buy a new computer.

You don’t need to track someone’s every move to serve them relevant ads.

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Re:New iOS privacy feature may end an era of personalized ads by esrauch on Saturday July 18, 2020 @08:25PM (#23885967)

I was calling out "user manually provide targeting information to ads companies" as unrealistic, the alternative of "don't have persistent user profiles for ads" is obviously possible.

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