Can you explain why? Your reply is "it's better because it's better".

From my personal experience, people are more likely to read and share threads for a number of reasons:

* They don't have to go off platform.

* the base tweet can be much more eye catching that a link, even with social cards set up

* People may be desensitised to links that lead off-platform, because that's how Ads generally appear on Twitter

Then there are other advantages, like the fact that it tends to encourage you to write in a concise and direct way, with each tweet in the thread being like a bullet point. I often see people retweeting and engaging with a specific tweet from the thread; it's harder (relative term) to do that with a section from a blog post.

Depending on what you are doing(!) users stuck on a platform OR users who don't do links might or might not be the desired audience.

Maybe, but the question is: who are they going to share it to?

I never said that threads are better than blog posts. It's a different format and provides its advantages.

- First of all, threads are often long-living i.e., authors update it over time. It allows them to surface the content every time they update it.

- Secondly, often every tweet's a self-containing idea. Blog posts usually are worried and need more time to grasp.

- Also, it's not only easy to consume but also to share.

I like, write and consume both Twitter threads and blog posts.

I think it's primarily because you put actual content right in front of them, increasing the chances of them getting hooked by quite a bit. Before your blog post has any chance of hooking people, they have to first take the plunge of clicking on it. Threads eliminate that friction.

Those look terrible, like powerpoint presentations that you fall asleep in the middle of. And in any case, the link here was to a tool that was basically using blog-like editing tools to write blog-like threads. So, why not just blog?

Agreed, what would be better would to maybe put the engagement stats(faves,replies, etc) to the right, expand replies to each tweet when clicked on pop from the right and then descend, but the thread itself a contiguous block of text/tweets all the way to the authors last tweet in the thread.