for most people tweeting a link to your blog post is going to get WAY fewer eyeballs on the info you want to convey than you would have if you just put the text directly in twitter.

there's a big difference in how they're consumed. There is still value in blog posts, but sometimes a twitter thread is a web better choice if you want people to see / interact with what you have to say.

Also, each separate tweet will now have its own distinct discussion threads instead of everything being mixed into one. Certain tweets can be quote retweeted and included in other threads, making exploration even easier.

However, it can also be argued this makes following the thread and the generated conversation cumbersome and confusing.

Good point! Here is an interesting tool [0] for this purpose, but it's not ideal for back-and-forth discussion . A step in the right direction though.

https://treeverse.app/view/2eVkxbRl

This doesn't work though. Either stuff is taken out of context or you have to read the whole tweet thread for the context...

Threads is an excellent and unique medium that is easy to consume and share, take a look at these examples:

- https://twitter.com/dannypostmaa/status/1282952961857970176

- https://twitter.com/robhope/status/1265278107088347136

Of course, you can make a blog post from such threads (and probably should, if the thread got traction), but it would look and read differently.

Can you explain why? Your reply is "it's better because it's better".

From my personal experience, people are more likely to read and share threads for a number of reasons:

* They don't have to go off platform.

* the base tweet can be much more eye catching that a link, even with social cards set up

* People may be desensitised to links that lead off-platform, because that's how Ads generally appear on Twitter

Then there are other advantages, like the fact that it tends to encourage you to write in a concise and direct way, with each tweet in the thread being like a bullet point. I often see people retweeting and engaging with a specific tweet from the thread; it's harder (relative term) to do that with a section from a blog post.

Depending on what you are doing(!) users stuck on a platform OR users who don't do links might or might not be the desired audience.

Maybe, but the question is: who are they going to share it to?

I never said that threads are better than blog posts. It's a different format and provides its advantages.

- First of all, threads are often long-living i.e., authors update it over time. It allows them to surface the content every time they update it.

- Secondly, often every tweet's a self-containing idea. Blog posts usually are worried and need more time to grasp.

- Also, it's not only easy to consume but also to share.

I like, write and consume both Twitter threads and blog posts.

I think it's primarily because you put actual content right in front of them, increasing the chances of them getting hooked by quite a bit. Before your blog post has any chance of hooking people, they have to first take the plunge of clicking on it. Threads eliminate that friction.

Those look terrible, like powerpoint presentations that you fall asleep in the middle of. And in any case, the link here was to a tool that was basically using blog-like editing tools to write blog-like threads. So, why not just blog?

Agreed, what would be better would to maybe put the engagement stats(faves,replies, etc) to the right, expand replies to each tweet when clicked on pop from the right and then descend, but the thread itself a contiguous block of text/tweets all the way to the authors last tweet in the thread.

If the idea is for no one to read, then yeah, that works.

I remember when platform farmers started to enforce comments without links on blogs. How almost everyone just bought into that bullshit. Before you could find blogs and blog postings covering the same topics (and/or personal interests) as your own blog, contribute high quality comments and get rewarded with traffic (depending on the quality of your comments) AND you got high quality comments from people who wrote entire blogs about the topic your article covered which was fantastic for the reader.