Digital subscribers have been consistently up since they started a digital subscription [0] but I meant actual readers since I think digital subscriptions earn less than historical subscribers and number of subscribers has a lot of variability of what price is paid.

I was thinking of their profit and revenue [1] that keeps trending down (although this year is up). That’s probably a better sign of actual readers over time, I think.

[0] https://www.statista.com/statistics/315041/new-york-times-co... [1] https://www.statista.com/statistics/192848/revenue-of-the-ne...