TouTiao was about the feed and the algorithm from the beginning. The first time a user opened TouTiao, the news might be rather generic, but every scroll, every linger over a story, every click, was fed into a feedback loop that refined what it was the user saw.
Meanwhile all of that data fed back into TouTiao’s larger machine learning processes, which effectively ran billions of A/B tests a day on content of all types, cross-referenced against all of the user data it could collect. Soon the app was indispensable to its users, able to anticipate the news they cared about with nary a friend recommendation in sight.
I guess no way to be 100% sure of the validity of the claims, but here is one article reporting on it: https://theintercept.com/2020/03/16/tiktok-app-moderators-us...
Isn't that because Tiktock's content is manually curated (for better or worse)?