> If I was the 800 pound search engine throwing my weight around to quote a sentence from a movie or book, then yes, maybe I should be fined--or at least required to offer compensation.

Except that the (current American) law doesn't work that way - the 800 pound gorillas use their billions to pay lawyers to abuse small creators and outlets based on such creative interpretations of copyright laws. The gorillas are capable of fighting a copyright battle at court over details while they can just abuse the same right into some individuals bankrupcy.

Giving them even more power over your expression is incredibly harmful to society.