Re:Hard is not defensible (2017)
by simonh on Thursday July 09, 2020 @11:18AM
(#23781181)
They're not dominant because it's hard though. Bing is similarly capable, but even if it gained a clear edge would it really win out over Google? Market dominance has little to do with hardness. Making a new cola isn't hard, but brand recognition and ubiquity are huge advantages on a different axis.
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Re:Hard is not defensible (2017)
by patmorgan23 on Thursday July 09, 2020 @01:15PM
(#23782482)
Habit is also massively important in what products /brands people use. Even if there is a superior, cheaper product many people will continue using the same product because that's what they always done.
At least in Coke’s case, defensibility comes from the fact that making cola is hard due to regulation and supply chains. Coke is grandfathered into being allowed to import coca leaves (they now remove the cocaine) and buys up alot of the worlds vanilla supply. There is a reason even Pepsi can't replicate the flavor. You still have a great point about the value of Coke’s branding / marketing.