Re:As a VC, how is a $41 million investment in Color justified?
by webwright on Sunday March 27, 2011 @10:06PM
(#2376807)
I agree. It's kind of a bummer.
That said, they set themselves up for it-- I'm amazed that (through a combination of common sense and user-testing) they couldn't anticipate the backlash. They should have either launched something that amazed/delighted users or stayed stealthy until they could. A private beta, some user testing, and a survey or two should've alerted them that they had an app that would confuse/alienate users. The funding or 2-star offering wouldn't have resulted in this kind of backlash alone, but together... Ugh.
They've now got years of runway-- Here's hoping the hole they've dug is small compared to the mountain they're going to climb.
That said, they set themselves up for it-- I'm amazed that (through a combination of common sense and user-testing) they couldn't anticipate the backlash. They should have either launched something that amazed/delighted users or stayed stealthy until they could. A private beta, some user testing, and a survey or two should've alerted them that they had an app that would confuse/alienate users. The funding or 2-star offering wouldn't have resulted in this kind of backlash alone, but together... Ugh.
They've now got years of runway-- Here's hoping the hole they've dug is small compared to the mountain they're going to climb.