Re:I got 400 signups with a video of a product that didn’t e...
by satvikpendem on Tuesday July 07, 2020 @07:47PM
(#23765577)
First, I have some questions for you that once I know the answers I can help you better.
1. What problem are you trying to solve?
2. Who has those problems?
3. Where exactly are they located, both physically or in cyberspace?
Based on your conversation rate, you are probably doing a shotgun approach or not talking to the people you need to be.
Second, based on these answers, do things that don't scale (http://paulgraham.com/ds.html). Actually talk to your customers and figure out what problems they have, and what solutions you can give them. In many user interviews, customers will try to give you solutions but that's not their job, their job is to identify their problems, yours is the job to fix them.
1. What problem are you trying to solve?
2. Who has those problems?
3. Where exactly are they located, both physically or in cyberspace?
Based on your conversation rate, you are probably doing a shotgun approach or not talking to the people you need to be.
Second, based on these answers, do things that don't scale (http://paulgraham.com/ds.html). Actually talk to your customers and figure out what problems they have, and what solutions you can give them. In many user interviews, customers will try to give you solutions but that's not their job, their job is to identify their problems, yours is the job to fix them.