And for a long time, it was!

Let's not forget, that the novelty/impact of Internet ("a new world, we need it!") and an abstract concept like a "net in the net" is very much different. While the former is cool, the latter is, well: "who needs that", the average person says?

You don't need seperate distibution networks for Facebook and Twitter, email, shopping and the web. And that's where the majority of the people wannt to hang around. Yes, Netscape was around, when Microsoft introduced IE, but it really came to everybody with IE and Outlook Express (otherwise, the net would still be a more refined and better mannered place, I dare say).