Re:Only 9% of visitors give GDPR consent to be tracked
by alkonaut on Tuesday July 07, 2020 @07:44AM
(#23758161)
> The other option is that everything ad supported goes out of business because the ROI on dumb ads is negative.
Yes by “has to be” I was expressing a personal desire and prediction, nothing else.
It’s probably not one or the other but somewhere in between.
Re:Only 9% of visitors give GDPR consent to be tracked
by ByteJockey on Tuesday July 07, 2020 @07:45PM
(#23765556)
That's fair. I think I was tired when I read your original comment.
You have a nice day.
Re:Only 9% of visitors give GDPR consent to be tracked
by marcosdumay on Tuesday July 07, 2020 @10:06AM
(#23759405)
We have a past where dumb ads used to work reasonably well, and could sustain a huge diversity of publications of all sizes.
There may be some reason why this can't work again, but all of the reasons I can come up with point to a higher ROI for those ads, not lower.
The other option is that everything ad supported goes out of business because the ROI on dumb ads is negative.
I don't want to sound like I know this for a fact, but I'd just like to point out that the future doesn't "have" to be anything. There are always multiple options.