This has been going on for decades. Websites are a battlefield in the eternal war for supremacy between factions inside an organization. Tufte talked about this effect in print material in VDoQI. Carousels are a strategy designers use to get these factions to temporarily agree on a home page design.
I run into this with the healthcare web sites I build, especially in the age of COVID. Every middle manager thinks that whatever they're doing is the most important thing that's ever happened.
It's very hard to make them understand that when everything looks urgent, nothing looks urgent.