Re:Should I Use a Carousel?
by SOLAR_FIELDS on Monday July 06, 2020 @11:18PM
(#23755359)
If you click through the website, the 8th slide of the carousel actually states this exact point:
Carousels are effective at being able to tell people in Marketing/Senior Management that their latest idea is on the home page. Use them to put content users will ignore on your home page
Re:Should I Use a Carousel?
by jonbennett18 on Tuesday July 07, 2020 @02:05AM
(#23756182)
I’ve found carousels are a great way to hide bad content that senior stakeholders insist have to be given prominence.
Re:Should I Use a Carousel?
by reaperducer on Monday July 06, 2020 @10:38PM
(#23755150)
every executive simply must have their all-important tidbit at the top of the page
I run into this with the healthcare web sites I build, especially in the age of COVID. Every middle manager thinks that whatever they're doing is the most important thing that's ever happened.
It's very hard to make them understand that when everything looks urgent, nothing looks urgent.
This has been going on for decades. Websites are a battlefield in the eternal war for supremacy between factions inside an organization. Tufte talked about this effect in print material in VDoQI. Carousels are a strategy designers use to get these factions to temporarily agree on a home page design.
A lot of our clients are obsessed with what content is "above the fold". Never mind that "that fold" doesn't really exist on the web given different screen sizes, and never mind that users are more likely to scroll down than click slides. Every executive simply must have their all-important tidbit at the top of the page.
A carousel is a way to solve this perceived problem. As long as no one actually needs to see the content anyway, they at least aren't actively detrimental to the overall user experience.