Re:The danger of surrogate metrics (2007)
by Ozzie_osman on Saturday July 04, 2020 @12:39PM
(#23733378)
Every consumer internet company needs to heed this warning. Instead of digging deeper and deeper into metrics like "time spent in feed" or "upvotes per session" or "minutely active users" (because daily and monthly active users is so 2015)... It's pretty simple. Find a way to ask your users what they actually think of your product (then, yeah, by all means use data to validate/explain that)
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Re:The danger of surrogate metrics (2007)
by cortesoft on Saturday July 04, 2020 @02:27PM
(#23734010)
But in the end, isn't "what a customer thinks about your product" also a surrogate metric? There are a lot of products that were loved by the users that still failed to be a sustainable business.
If you give a valuable product away for free, for example, your users will love you.... but it you will soon run out of money and go out of business if you don't also have a way to generate revenue.
Re:The danger of surrogate metrics (2007)
by a1369209993 on Saturday July 04, 2020 @04:23PM
(#23734680)
"What a customer thinks about your product" is a input, not a metric. You can still fail, just like a chair factory can fail to produce chairs if provided with unlimited amounts of wood but no nails or glue to hold the pieces together.