> By undermining the business model of many ad-supported websites, blunt approaches to cookies encourage the use of opaque techniques such as fingerprinting (an invasive workaround to replace cookies), which can actually reduce user privacy and control.

https://blog.chromium.org/2020/01/building-more-private-web-...

I'm going to copy paste my older comment on this:

I find their "removing 3rd party cookies will incentivise businesses to rely on fingerprinting" discourse dangerous.

It implies that other browser vendors (Mozilla, Safari/WebKit, new Edge) are in fact making the Web a more dangerous place.

I believe it's dangerous because it creates a harmful, unproductive PR narrative—people might just assume this is a true statement, without learning about both sides of the problem. I'm not trying to strip anyone of agency, I just don't think most of my friends would have time to research this topic and might decide to follow the main opinion instead.

The answer I'd like to hear: Yes, it does push some actors towards fingerprinting, but preventing fingerprinting should be dealt with regardless. Changes should happen both on legislative and browser-vendor level.