Re:Google-backed groups criticize Apple's new warnings on us...
by Despegar on Friday July 03, 2020 @12:40PM
(#23725414)
Apple is incentivizing ad networks to use SKAdNetwork [1], an API that lets you do attribution while preserving privacy. Guaranteeing that necessarily means they have to intermediate the relationship between users, apps and ad networks. They also proposed a similar API for the web [2].
[1] https://developer.apple.com/documentation/storekit/skadnetwo...
[2] https://webkit.org/blog/8943/privacy-preserving-ad-click-att...