"strongly linked" is doing a lot of work. They're linked in that if you're a tech professional, you can figure out his last name with five minutes of dedicated digging. A casual searcher would not make the connection without knowing it beforehand.

> I also agree that protecting his patients and his business is something he should have seen to, but it is a problem he should have addressed six years ago, not after building a minor media ecosystem around himself, including books, published articles, and con appearances.

Kind of victim-blaming, but yeah, he should have used better opsec six years ago. That boat has sailed. But what's the public benefit of the NYT outing his real name? The public costs are clear: primarily hurting a provider of healthcare services and secondarily making it more dangerous to entertain even slightly heterodox ideas in public.