Yup! Essentially a premium "social reading" experience. Sounds kinda like marketing speak but it really is both a reading app and a social network that's powered by the reading activity of its members. The idea of having half of your subscription allocated to tipping the writers of the articles you've completed is also an incentive for readers (a powerful one based on the user surveys we've done).

I really appreciate the honest feedback. Also sorry for kind of blowing up this thread with all my replies but I'm pleasantly surprised that some other people were interested in checking it out and asking questions as well!