What's the reasoning here? (not challenging you, just want to make sure I understand your thought process).

I imagine it's something to do with the fact that some of the words won't be "offensive" by themselves, or perhaps even at all by all people. So naming it deny disassociates the reason from the word? Ie sometimes the word itself is offensive, sometimes it's fine but part of offensive combinations, etc etc?

Good point! Thanks for the tip!