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Re:Guy Who Reverse-Engineered TikTok Reveals the Scary Thing... by est on Tuesday June 30, 2020 @01:24AM (#23686838)
https://en.wikipedia.org/wiki/Multi-channel_network

https://support.google.com/youtube/answer/2737059?hl=en

It's an established term to describe org affiliated with youtube/twitch/tiktok/instagram etc.

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