Because there are more people who'd like their children to live a better life than them; than who'd like the opposite.

And while some of that will be intangible things like good friends and a feeling of community, some of it will be things like education, dental services, high speed internet, and working fewer hours - things that cost money.

A politician who can promise growth can promise a better life for rich and poor alike. That's a much easier message to sell than a zero-sum policy.