Given the levels of hubbub I’m seeing about Unilever getting off Facebook/Twitter for the year, this is striking me as an absolutely brilliant PR and marketing coup.

Before today I didn’t know they were even a thing. Now I do. This is better than free advertising: they are getting headlines for NOT spending money.

I know you can’t exactly plan this sort of thing, but Unilever’s marketing department earned their pay this week.

The only thing they make which I have bought in the last decade is Lipton tea, and I only bought that at a gas station because I didn't want an energy drink.

Apparently they make lots of soap.

That just sounds like clever cost cutting frankly.