Remember the fun we had making fun of Apple Maps? Why in the world would Apple have dropped Google as the back end for their original Maps program, right? Well, it was because back in 2011 or so, Google refused to give Apple access to true turn-by-turn navigation features unless Apple gave them more access to user data. Rather than do that, Apple decided to go it themselves, even though that made the Maps product worse for years. This is consistent with Apple's behavior in other fields. (Hey, Siri!)

There are a lot of criticisms to be made of Apple, but "they're selling your data by proxy" just doesn't seem to be one of them.