The irony is that eliminating couterfeits would enable product quality for legit goods to actually be different for Amazon stock and brick and mortar grocery stock. It's already normal for brands to have Walmart-specific product releases; often cutting features and quality to meet a cost target (Levis "signature" line, for example).

How long until we see Amazon Edition Fruit Loops, specially engineered to deliver consistent taste and texture under extreme and long term storage conditions, at a price that can't be beat?