I know you’re getting downvoted because of product placement not adding to a discussion, but I have to say that having food items that are all represented by a drawing doesn’t inspire confidence in me. I’m looking at bread and all I see is a cartoon — I have no way of evaluating it from that page. A photo of bread can tell me a ton about the quality of the bake, and if this is more generic grocery store or is something properly done by an artisan.

In person this becomes even more obvious. I don’t see this being a good way to shop for food by mail.