Re:Apple announces it will switch to its own processors for ...
by thewileyone on Tuesday June 23, 2020 @02:44AM
(#23610597)
> For every $100 dollar going to Intel, Apple could knock $200 off its Retail price while getting the same margin.
They're not going to change their retail price. It'll be the same, but "better"/"different" ... that's how they'll market it.
Re:Apple announces it will switch to its own processors for ...
by dannyw on Tuesday June 23, 2020 @03:03AM
(#23610698)
I suspect it'll allow them to put OLEDs on the Macs.
That would be a GIGANTIC unique differentiator for the Macs. Once you see it, you won't be able to tolerate a non-OLED display. ever again.
I'm just thinking about my development environment background, Terminal, etc in pure black and off... Wow.
They are going about expanding its marketshare.
There are close to 1 Billion iPhone users, most of them have never used a Mac. We will need a 2nd Devices for some of those task. And that will either be a iPad or Mac. Out of the 1.5B total PC Market, Apple has 100M Mac users. I will say it is not too far fetched to say Apple wants to double the number of Mac users to 200M.
For every $100 dollar going to Intel, Apple could knock $200 off its Retail price while getting the same margin.
A $799 MacBook ( the same starting price of iPad Pro ) will be disruptive, the premium is now small enough over the ~$500 PC Notebook price.
In the longer term I think Apple is trying to reach 2 Billion Active Devices. And it certainly cant do this with iPhone alone. There are plenty of Market Space for the Mac to disrupt.