If you want to boil this conversation into one dimension, I'm not your guy - you'd be better suited by finding someone else to talk to. Cheers!
2. I think you actually missed the point of the conversation. OP said "that's still an insane amount of additional profit per unit to be extracted" and followed that up with "amazing for Apple and its shareholers."
It is not insane at all. And not amazing. It just comes off as naive to anyone who's worked in these kinds of organizations and been involved in similar decisions.
I think it's hard for some people to comprehend that trying to save $1b a year for its own sake at the scale of an org like Apple can in many cases be a terrible decision.
Half the fun is writing down your own thoughts!
> You came with your strawman that it was for its own sake
That's possible. I saw the emphasis placed differently than you did even though we read the same words. Probably describes the nature of many internet arguments. Happy Monday - I appreciate you pushing me to explain myself. Seems like others were able to get value out of our back and forth.
The question isn't whether it suits them. The question is: "Why did they choose to take on the level of risk in this portion of their business and what is the core benefit they expect?"
If the the main reason was cost savings, this would be a horrible way to go about it.
There's a better answer: Intel can't deliver the parts they need at the performance and efficiency levels Apple needs to build the products the way they want to build them. This is not a secret. There is a ton of reporting and discussion around this spanning a decade about Intel's pitfalls, disappointments, and delays. Apple might also want much closer alignment between iOS and MacOS. Their chip team has demonstrated an ability to bring chipsets in-house, delivering performance orders of magnitude better than smartphone competition on almost every metric, and doing it consistently on Apple's timelines. It only seems natural to drive a similar advantage on the Mac side while having even tighter integration with their overall Apple ecosystem.