Simple solution, people bargain collectively and have a sort of data ombudsman representing their interest rather than trying to get a 10$ check individually.

If people were to negotiate the value of their data collectivelly you can have a 100k or a million people in some organisation that has stewardship over their data and negotiates say, a price with facebook, and that institution either manages the money and invests it or pays it back out.

The reason people are so disempowered today in the face of these huge companies is because everyone is operating under this atomistic, individualist, consumer mindset. People can effectively negotiate when they team up.