Looking at the arch slide of Apple's announcement about shifting Macs to ARM, they want to people to use them as dev platforms for better iPhone software. Think Siri on chip, Siri with eyes and short term context memory.
And as a byproduct perhaps they will work better for hip young consumers too. Or anyone else who is easily distracted by bright colours and simple pictures, which is nearly all of us.
Most of the teens to early 20 somethings I know are either buying or hoping to buy the latest Macs, iPads, iPhones and AirPods while most of the devs I know are on Linux or WSL but devs are a minority compared to the Average Joes who don't code but are willing to pay for nice hardware and join the ecosystem.