Part of the whole point is the relation to the quote at the start.
In every one of those apps signing up "doesn't work" which goes against the stated goal of ensuring that users can download the app and expect it work. How can it work if you can't even sign into it because you can't sign up for it and they can't even tell you how to.
This whole website is a strawman built against the false claim that you're not allowed to require a login to access your app, which has never actually been true.
It's about the policy creating the trend of apps that don't work in that you can't sign up on them.
You get the first, then sign up on the website or android app.
Try again.
Update: I just double checked. The Wells Fargo Android app and Wells Fargo iOS apps behave identically. You are immediately presented with a login screen upon launch. There is no signup flow inside either app but you can click a link that opens a web browser with a link to the registration page.
Your claim that the App Store policy is responsible for this trend does not hold up, considering the Android version is not subject to the same policy but behaves the exact same way anyway.
Update 2: Checked a few more apps. The Android versions of Github and Fastmail don't allow you to sign up in the app either. You are only presented with a login screen just like the iOS versions.
Don't remember if they had a link for signups before though, just pointing out that you can't deduce that point from given facts.
(Nor is there proof for the original thesis, it's all speculation at this point)
To circle back to the original point, blaming Apple for the "trend" of not being able to sign up inside of apps is clearly nonsensical.
Yeah, the first few items on the list were relatively convincing, but the convincing-ness takes a nosedive further down the list. I mean, who in their right mind would compare hey to a companion app for a car?
Are the rules overly restrictive? Yes. Due they place an unfair burden on third party developers? Probably. But let's not pretend they are a mystery.
Everything I look at on my smartphone is digital content.
Sending email is distribution of “digital content”.
This old game of wobbly semantics to describe “organizing electrons in silicon” is pretty much done isn’t it?
Society has hit an information entropy. Where the masses get one message “austerity” while the elites tirelessly bike shed the rules, struggling to maintain their old epistemology as they die off from natural causes, which is extinguishing their norms instead.
Varoufakis is right: leadership of the old generation is out of net new ideas and has us nickle and diming old ones to keep up the ruse.
Their only endgame, which isn’t driven by more than an intuition, is keep the hierarchy story looking like it did decades ago.
This is just biological survival instinct. There’s absolutely no real reason to carve up “digital content” into more than electrons zipping through silicon, except for financial Machiavellianism.
And be sure to do it right before WWDC. We've seen this play before.
The majority of them are companion apps for physical products/memberships for which the rules around in-app purchases do not apply: Tesla, Soho House, Wells Fargo, Blue Cross / Blue Shield, WeWork.
Github has a free tier and doesn't require a paying membership to use.
Netflix is a digital content app for which there is a specific exemption under rule 3.1.3(a).
Bloomberg and Salesforce might also fall under the 3.1.3(a) exemption for "access to professional databases", I'm not sure.
App Store Connect is their own app. Apple's apps have always been able to use private APIs and do other things the rest of us can't.
The only other app in this list that is actually similar to Hey in terms of product type and monetization is Fastmail. (And it looks like Fastmail was recently asked to add IAP to their app as well.)
The rules around in-app purchases have been well known for a long time (by iOS devs at least, clearly not by the general public or even tech people).
Releasing an app that does not follow the rules and then publicly complaining when it is inevitably rejected is starting to seem more like a guerrilla marketing tactic more than anything else. (And a clever one too, I don't think yet-another-email-app would have gotten nearly the same amount of press coverage that this has.)