Apple has never had a problem with physical goods not paying the 30%. So WeWork, Tesla, AirBnb, airline tickets, etc would all be fine. The 30% cut was on digital goods as I recall. My last company sold things like gym memberships and bicycle rentals and Apple never had an issue with it. Although they did question us the first time we hit the App Store and the Mac App Store. Once we explained we weren’t selling digital goods we got approved.