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Re:Google bans ZeroHedge and The Federalist from its ad plat... by koheripbal on Wednesday June 17, 2020 @05:55AM (#23549645)
Seems like Google could just maintain a list for advertisers then.

I think it's naive to think that they are purely doing this to protect Advertisers' convenience.

Re:Google bans ZeroHedge and The Federalist from its ad plat... by lightgreen on Wednesday June 17, 2020 @02:24PM (#23554840)
> Seems like Google could just maintain a list for advertisers then.

Maybe it could. I believe the market of advertising on marginal websites is small, and it's not worth the trouble for Google to try to work on that market: the number of users of these websites is small, and the number of advertisers wanting to advertise on questionable websites is also small.

> I think it's naive to think that they are purely doing this to protect Advertisers' convenience.

It's not just convenience. When advertisers are unhappy, Google loses a lot of money, because ads make the most of Google revenue.

If you have reasons to believe otherwise, please explain.

Re:Google bans ZeroHedge and The Federalist from its ad plat... by zaroth on Wednesday June 17, 2020 @03:03PM (#23555352)
According to SimilarWeb (reliable numbers? I'm not sure) ZH is ranked #300 in News & Media as has "Total Visits" of 36 million, compared to for example Bloomberg.com which is ranked 85th and has "Total Visits" of 82 million.
Re:Google bans ZeroHedge and The Federalist from its ad plat... by lightgreen on Wednesday June 17, 2020 @09:29PM (#23558837)
If Google created a separate list for questionable websites and allowed advertisers to opt-in that list, my back of the envelope calculations are:

* all these websites account for at most 1% of Google Ads network reach by the number of page views

* since these websites are to be opt-in, the advertisers' competition will be much lower, probably 1/10 of the usual click price

* since the number of advertisers will be low, and only marginal advertisers would opt-in the marginal website list, the relevance of ads (and thus the probability of a click) will be also much much lower, probably 1/10 of the usual click rate

So by banning all marginal websites Google loses only 0.01% of revenue from ads network. If my back of the envelope calculations is at least order of magnitude correct, this does look like a very little price to pay for relief from a headache associated with working with questionable websites.