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Re:Google bans ZeroHedge and The Federalist from its ad plat... by zaroth on Wednesday June 17, 2020 @03:03PM (#23555352)
According to SimilarWeb (reliable numbers? I'm not sure) ZH is ranked #300 in News & Media as has "Total Visits" of 36 million, compared to for example Bloomberg.com which is ranked 85th and has "Total Visits" of 82 million.
Re:Google bans ZeroHedge and The Federalist from its ad plat... by lightgreen on Wednesday June 17, 2020 @09:29PM (#23558837)
If Google created a separate list for questionable websites and allowed advertisers to opt-in that list, my back of the envelope calculations are:

* all these websites account for at most 1% of Google Ads network reach by the number of page views

* since these websites are to be opt-in, the advertisers' competition will be much lower, probably 1/10 of the usual click price

* since the number of advertisers will be low, and only marginal advertisers would opt-in the marginal website list, the relevance of ads (and thus the probability of a click) will be also much much lower, probably 1/10 of the usual click rate

So by banning all marginal websites Google loses only 0.01% of revenue from ads network. If my back of the envelope calculations is at least order of magnitude correct, this does look like a very little price to pay for relief from a headache associated with working with questionable websites.