You can’t. It’s against App Store policies.

Here’s where bathing s get annoying though; companies do this all the time. Microsoft Office , for example, has over 5 different pricing tiers for Office. They have a consumer pricing tier that matches Apple IaP pricing, then a set of a bunch of business, education, and enterprise plans. You’d have to do something like that and then negotiate with them that one of your tiers is the same price as IaP.

The point isn’t that there’s workarounds; what’s problematic is how Apple tries to tell you how to price your product and run your business, even if you try to give them a cut.

You can actually charge different prices for in app versus out of app. Apple changed this policy around 9 years ago.

Yeah, I think the sticking point in the different prices is that you cannot in any way indicate to the user that they can get the same service for cheaper or that there's an included Apple tax. This means that Hey would need to be charging $142 on iOS without a mention that $43 is an Apple tax that is not present when signing up on Hey.com.

$141.99 and $42.99. Apple won’t let you charge round numbers.

I think it's what Spotify does (or did at least at some point). I wouldn't go this way though since there's more chances for customers to blame this on you than apple. We would also have had to implement apple pay which would have involved a good amount of work. All this just to get an app approved.

30% isn't enough to send a message. Make the in-app purchase price $999/month so that no reasonable person would pay it.

But I mean, more people would probably pay for it if it's only marked up 30 percent rather than a higher amount. You make the same amount from the web subscription or the in app subscription either way if you just adjusted the prices.