It's also about making lots of money, right? I don't blame the university, though. American culture obsesses over sports. In how many towns the biggest annual event would be the baseball game of the local high schools? In how many schools members in the school's sports team are like superstars? Still remember that Caltech was mocked because they finally won a collegiate basketball game in 37 years. It's still beyond me why basketball game matters at all for a college.