Re:A Rule of Thumb: Pricing Should Be Simple
by chris_vannoy on Tuesday March 22, 2011 @06:38AM
(#2353770)
Actually, my guess is the every-four-weeks bit is to goose revenue.
With monthly, you're getting paid 12 times a year. With every four weeks, you get paid 13 times.
It's a nifty little sales trick. Most people (including me) automatically round four weeks up to a month before thinking about it.
I guess we'll see how it turns out, though. Maybe most customers won't actually mind these irregularities.