The best account of the current trajectory of the media landscape I have found is in what was meant to be a sci-fi story called American Goldmine by Paolo Bacigalupi published here ;

https://www.sfsite.com/fsf/toc1909.htm

It's exactly where this is going. Honestly worth the short read. Scary stuff. The 1984 of mainstream media, and it's ( also ) right around the corner.