I’m wondering if this isn’t satirical. English is my third language & this word in particular confounded me & still does to some Degree. In my head I’m always trying to translate between languages & cultures & the word “huh” to me seems uniquely western.

Another giveaway is the awarding of the Ig Nobel Prize & then citation of that fact as evidence of the study’s credibility & importance at the end (masterful comedic move if it was intentional)