Who would be an acceptable person to call for breaking up Amazon, then? If he were a low-level Amazon employee, they would say, "Bah, he's just jealous he doesn't have a killer salary like the rock-star developers at Amazon." If he were a non-Amazon employee, they would say, "He's just jealous of Amazon's market strength."

At least according to his own blog posts, he tried to work from within to change Amazon for the better, to the extent that was feasible without making his own life a living hell.

When things went too far for him, he resigned in protest. And yes, it is a privilege that he is able to do so and still live comfortably, but that doesn't make it a meaningless gesture.

Now that he's no longer in a position where saying what he really wants Amazon to be/do/have done to it will lead to those around him vilifying him on a daily basis, he's using his privilege, and his voice, which speaks louder than most in the tech world, to try to get that to happen.

Tend to agree. Doesnt make what he has to say untrue or invalid, but I do think the optics are not ideal.

He had an ax to grind when he left Oracle too. There's history here.

Maybe it's called finding your conscience.

It can also be done belatedly, or one can be someone like Donald Trump and never admit past faults...

Edit: look at all the pious people downvoting me. Sure, I bet you're all morally superior to him!

Maybe if he worked at Google & Amazon in his twenties. I doubt it given that he worked there in his 50s/60s.