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Re:Wikipedia Lost 3B Organic Search Visits to Google in 2019 by chris_f on Wednesday June 10, 2020 @07:20PM (#23483327)
There is an alternative and IMO more sustainable model for a search engine, specifically for non-organic results (i.e. instant type answers). It is to create connections with each underlying data provider, and based on the search query provide results from their sites in accordance with their display/usage terms.

It also provides the advantage of being able to curate the sources to provide higher quality for niche search topics. [0]

I have been working on a search engine that works this exact way. The challenge is identifying and integrating the data sources for all the potential search intents.

[0] https://www.runnaroo.com/search?term=hiking+in+boston

Re:Wikipedia Lost 3B Organic Search Visits to Google in 2019 by freediver on Wednesday June 10, 2020 @08:52PM (#23484034)
This is a step in a good direction but is hard to scale.

A better approach would be to still extract data from websites like Google does (this works), but automatically attribute share (50%?) of search engine's profits proportional to the website's share of appearances in these results. This money would await the webmaster when they eventually verify domain ownership. This is fair for everyone and creates positive feedback loops.