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Re:Amazon’s New Competitive Advantage: Putting Its Own Produ... by patd on Tuesday June 09, 2020 @02:30AM (#23464264)
To your last point, to me, it feels that they try to hide their private labels. Some are named “Amazon XXX” but most are not: Solimo, Presto and countless clothing brands.

I mostly realise that they are Amazon brands when I notice they are strongly pushed by Amazon’s algorithm.

Re:Amazon’s New Competitive Advantage: Putting Its Own Produ... by enos_feedler on Tuesday June 09, 2020 @06:05PM (#23471469)
That's interesting. Could the solution just be a requirement to disclose this more plainly?