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A comment on Apple Should Buy a Search Engine, Analyst Says.

Re:Apple Should Buy a Search Engine, Analyst Says by ajzinsbwbs on Monday June 08, 2020 @06:53PM (#23461677)
I think Apple doesn’t just want to direct users to some search engine, they want it to be the best search engine. The current deal, where Google pays billions for that usage, is a pretty good partnership. Every other search engine probably would be worse at making money off that traffic and thus couldn’t afford to pay as much for it, and also would give a less premium user experience. Why would Apple rock the boat?
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Re:Apple Should Buy a Search Engine, Analyst Says by jfoster on Monday June 08, 2020 @06:59PM (#23461712)
They didn't take that approach with maps. Might not have been as lucrative, but could've been cheaper than developing their own, inferior maps solution.
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Re:Apple Should Buy a Search Engine, Analyst Says by 1cvmask on Monday June 08, 2020 @07:02PM (#23461735)
They did Apple because Google orpahned their maps app on the iPhone by giving turn-by-turn navigation capabilities first to their Android app. Classic strategy tax that backfired as the most used maps app on Apple is the default app and Google has a fraction of the users on the iPhone.
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Re:Apple Should Buy a Search Engine, Analyst Says by tinus_hn on Tuesday June 09, 2020 @06:50AM (#23465444)
Google also required user location data which Apple was not prepared to give. And Apple of course didn’t want to be in a second place position (apart from navigation there were also the better looking vector maps being reserved for Android etc).
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Re:Apple Should Buy a Search Engine, Analyst Says by cma on Monday June 08, 2020 @07:15PM (#23461836)
Given the effect on early Android adoption, it might not have backfired.
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Re:Apple Should Buy a Search Engine, Analyst Says by azinman2 on Monday June 08, 2020 @07:28PM (#23461929)
You think a strong percentage of people switched to Android simply for maps?
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Re:Apple Should Buy a Search Engine, Analyst Says by ajzinsbwbs on Monday June 08, 2020 @07:30PM (#23461945)
A big factor in my switching from Android to iOS was Google Maps support coming to CarPlay. So I wouldn’t write it off.
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Re:Apple Should Buy a Search Engine, Analyst Says by frequentnapper on Monday June 08, 2020 @07:03PM (#23461739)
Might've been a way to hedge their bets. Maybe they don't want their users' fundamental tools to all be reliant upon Google.
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Re:Apple Should Buy a Search Engine, Analyst Says by jfoster on Monday June 08, 2020 @08:02PM (#23462186)
Maps is no different than search. Google lose plenty if they don't get iOS users.
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